Best Vegan Mascara

Looking for a good vegan-friendly mascara? This guide will help you find the best one for you.

Finding the perfect mascara can be a challenge as we all look for different key features (lengthening, waterproof, volumising, etc.). We’ve rounded up the best vegan mascaras on the market to help you find the perfect match for you.

MascaraOur VerdictPrice
Barry M Feature LengthBest For LengthCheck Price on Amazon
Barry M ShowgirlBest For Extra VolumeCheck Price on Amazon
Beauty Without Cruelty WaterproofBest WaterproofCheck Price on BWC
Grande Lash MD SerumBest Lash SerumCheck Price on Amazon
Barry M WaterproofRunner Up WaterproofCheck Price on Amazon
Gosh Rebel EyesGreat For Daily UseCheck Price on Amazon

Best Vegan Mascara For Length: Barry M Feature Length Mascara

Pros: Good coverage, value for money, doesn’t flake

Cons: Comes off easily (this can be a pro or a con depending on your preferences)

The Barry M Feature Length mascara is a great all-round option that adds length and definition to your lashes.

One thing that does seem to divide opinion is the thin brush. Some people love the thin brush and say it’s excellent for covering the lashes and adding definition while others feel the brush design isn’t their favourite.

The Feature Length mascara does flare lashes well, it helps to space the lashes out while adding definition to provide a fuller overall look.

This mascara also comes off easily which is good after a long day. It doesn’t dry out or flake either. Overall, this is a great mascara available at a good price.

Check Price on Amazon

Best For Extra Volume: Barry M Showgirl

Pros: Produces a bold look without adding weight, defines lashes

Cons: May clump when multiple coats are applied

The Barry M Showgirl mascara is the one to choose if you are looking to add volume to your lashes. The black formula helps to magnify and define your lashes without making them look or feel heavy.

One of the things we like about this mascara is the texture, it is great and doesn’t clog unless you apply too many coats.

This mascara is more for volume than for length.

Check Price on Amazon

Best Vegan Waterproof Mascara: Beauty Without Cruelty

Pros: Easy to apply, best vegan mascara for sensitive eyes, provides great coverage

Cons: Can be hard to remove

The Beauty Without Cruelty Waterproof Mascara is a creamy texture that is easy to apply. It is a perfect formula for people with sensitive eyes as well as contact lens wearers.

We love that this mascara is available in black and in dark brown so you can choose the colour that best suits you.

This mascara is completely smudge proof and long-lasting. Overall this BWC waterproof mascara offers excellent value for money and is definitely the one to choose if you need one that can handle exposure to water, tears, etc.

Check Price on BWC

Best Vegan Lash Serum: Grande Lash MD Serum

Pros: Fantastic results – longer, healthier looking lashes, easy to use, cruelty free

Cons: Expensive, needs to be used for a long period of time to see results (the research study demonstrating results was 12 weeks)

While not a mascara, this lash enhancing serum is designed to nourish and moisturise lashes. When used for a few weeks/ months the serum helps your lashes look longer and healthier without mascara.

This serum is suitable for people with sensitive skin, is safe to use with eyelash extensions and is safe to use with contact lenses too.

The Grande Lash MD Serum only needs to be applied once a day and goes on the upper eyelid like a liquid eyeliner. It is something that needs to be used regularly for 3 months to really see the full benefit but it has been proven by long-term users and is opthalmologist tested so if you want your natural lashes to be healthier it is certainly worth using.

Check Price on Amazon

Runner Up Waterproof Mascara: Barry M Waterproof Mascara

Pros: Lifts lashes, easy to apply with thin wand, curls lashes, produces a natural look

Cons: Can be difficult to remove

The That’s How I Roll Barry M Waterproof Mascara is a popular option that looks great and stays on well.

The mascara itself is not too thick so it doesn’t clump or feel heavy but it does help to lift and curl lashes to produce a natural look.

Some users have found this mascara to be difficult to remove which is not unusual when it comes to waterproof mascaras but is something to keep in mind.

Check Price on Amazon

Great For Daily Use: Gosh Rebel Eyes

Pros: Stays on all day, covers individual lashes, easy to apply

Cons: Can smudge

The Rebel Eyes mascara from GOSH is one of our top choices for creating longer, natural looking lashes.

The brush design helps to separate and cover individual lashes to enhance them without looking over the top or clumpy. This mascara is easy to apply and it is perfume-free which is good for those with sensitive eyes.

This mascara lasts all day but some users have found it smudges relatively easily so it’s not one you want to be wearing when you rub your eyes often.

Check Price on Amazon

Is All Mascara Vegan?

No, not all mascara is vegan. Try to find mascara labelled as vegan and be careful of non-vegan ingredients such as beeswax and honey.

Be careful of these non-vegan ingredients:

  • Beeswax (May be listed as Cera Alba)
  • Honey (May be listed as Mel/ Miel)
  • Collagen
  • Tallow (May be listed as Stearic Acid, Tallow Fatty Alcohol, Rendered Beef Fat)
  • Guanine (May be listed as Pearl Essence)

If you are in doubt, choose a mascara that is clearly labelled as vegan and cruelty free. Shops like Superdrug are good places to find vegan mascara in the high street.

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